What's Happening?
Insight Editions has announced the release of two official 2025 'Wicked' advent calendars, available for pre-order ahead of the 'Wicked: For Good' premiere in November. Following the success of the 2024 edition, the new calendars offer fans a choice between the 'Wicked For Good: The Official Advent Calendar' and the 'Wicked: Premium Advent Calendar.' The former is priced at $32.54 and includes 25 days of surprises such as patches, magnets, and coasters. The latter, priced at $113.29, features 12 unique collectibles, including a salt and pepper shaker set, a hardcover notebook, and a paperweight, all housed in a box inspired by the Emerald City. Both calendars are available for pre-order on Walmart and Amazon, with an official release date of September 30.
Why It's Important?
The release of these advent calendars highlights the ongoing popularity and commercial success of the 'Wicked' franchise. By offering exclusive collectibles, Insight Editions taps into the fanbase's desire for unique merchandise, potentially driving significant sales. This move also reflects a broader trend in the entertainment industry where franchises expand their reach through merchandise, enhancing fan engagement and brand loyalty. Retailers like Walmart and Amazon stand to benefit from increased traffic and sales, while fans gain access to limited-edition items that enhance their connection to the 'Wicked' universe.
What's Next?
As the release date approaches, it is likely that demand for these advent calendars will increase, especially as the 'Wicked: For Good' premiere draws near. Retailers may need to manage inventory carefully to meet consumer demand and avoid shortages. Additionally, the success of these calendars could encourage Insight Editions and other companies to explore similar merchandise opportunities for other popular franchises, potentially leading to a broader range of themed products in the market.
