What's Happening?
Jeff Price has been named the CEO of the Heisman Trophy Trust, a newly created position within the organization. Price, who has spent 35 years in the sports industry, is transitioning from his role as Chief Commercial and Philanthropy Officer at the PGA of America. His tenure at the PGA saw a significant increase in sponsorship revenue. Price's appointment comes as the Trust aims to expand its commercial enterprise and support its charitable goals. He will replace Rob Whalen, who served as Executive Director for over 30 years. Price's extensive experience in sports marketing, including roles at Gatorade, Mastercard, the NBA, and Sports Illustrated, positions him as a strong leader for the Trust.
Why It's Important?
Price's appointment is significant for the Heisman Trophy Trust as it seeks to enhance its commercial operations and philanthropic efforts. His track record of driving business growth and increasing sponsorship revenue is expected to benefit the Trust's initiatives. The Heisman Trophy, a prestigious award in college football, relies on strong leadership to maintain its reputation and expand its influence. Price's experience and vision could lead to new opportunities for partnerships and increased visibility for the Trust's charitable activities, impacting the broader sports community.
What's Next?
Price will begin his role in December, and his initial focus will likely be on assessing the Trust's current operations and identifying areas for growth. He may explore new sponsorship opportunities and partnerships to enhance the Trust's commercial and philanthropic reach. The transition period will involve collaboration with existing Trust members, including Associate Director Tim Henning, who will be promoted to Vice President. Stakeholders will be watching how Price's leadership influences the Trust's strategic direction and its impact on college football and related charitable endeavors.
