What's Happening?
WWE SmackDown is reportedly considering a return to a three-hour format starting January 2, 2026, as per WrestleVotes. The show has faced inconsistencies throughout 2025, particularly during the first
half when it was previously three hours long. Despite improvements with a two-hour format, the show continues to struggle with stagnant storylines and roster utilization. The potential extension aims to revitalize the brand by spotlighting existing talent and introducing new faces. Key figures like Ilja Dragunov, Damian Priest, and Aleister Black are highlighted as needing fresh storylines, while the women's division is noted for requiring more diverse matchups and storylines.
Why It's Important?
The decision to extend SmackDown to three hours could significantly impact WWE's programming strategy and viewer engagement. A longer format may allow for more comprehensive storytelling and character development, potentially increasing viewership and fan satisfaction. However, it also risks diluting content quality if not managed effectively. The move could affect WWE's competitive positioning against other wrestling promotions and entertainment options. Success will depend on WWE's ability to innovate and maintain audience interest, particularly in a saturated entertainment market.
What's Next?
If the three-hour format is implemented, WWE will need to focus on strategic roster management and storyline development to keep the audience engaged. This may involve elevating underutilized talent and introducing new storylines to refresh the brand. The company might also explore cross-promotional opportunities with NXT to bring fresh faces to SmackDown. Stakeholders, including fans and network partners, will likely monitor the show's performance closely to assess the impact of the format change.
