What's Happening?
Mo Khalid, Executive Vice President and Group President of Take 5 Oil Change under Driven Brands, has been instrumental in transforming the company from a small rapid oil change business in New Orleans into a nationwide brand with over 1,000 locations. Khalid's leadership focuses on maintaining speed, convenience, and friendliness, which are the core values of the brand. His approach includes empowering employees through the 'Pit Tech to President' program, which promotes individuals with strong customer service skills to leadership positions. This strategy has resulted in a world-class Net Promoter Score, indicating high customer satisfaction. Khalid's innovative marketing strategies, such as partnerships with pop-culture entities like Apple Original Films' F1 The Movie, further enhance the brand's visibility and appeal.
Why It's Important?
The expansion of Take 5 Oil Change under Mo Khalid's leadership is significant for the automotive service industry, as it demonstrates the effectiveness of a customer-centric approach in driving growth and brand loyalty. By focusing on employee empowerment and customer experience, Take 5 Oil Change sets a benchmark for service-oriented businesses. The company's growth strategy, which includes leveraging technology and AI, positions it to capture a larger market share and influence industry standards. This expansion not only benefits the company but also provides more job opportunities and enhances service accessibility for consumers across the U.S.
What's Next?
Take 5 Oil Change plans to double its store count over the next five years, continuing its focus on providing a fast, friendly, and simple experience. The company aims to refine its brand strategy to resonate as a trusted name nationwide, while leveraging technology and AI to improve service quality. As the franchise business drives this growth phase, Take 5 Oil Change is committed to supporting unit-level profitability and operational excellence. This expansion will likely attract more franchisees and increase competition in the automotive service industry.
Beyond the Headlines
The partnership with Apple Original Films' F1 The Movie highlights Take 5 Oil Change's innovative approach to marketing, blending pop culture with everyday services. This strategy not only enhances brand visibility but also challenges traditional perceptions of car maintenance, making it more engaging for consumers. The focus on employee growth through the 'Pit Tech to President' program reflects a commitment to internal development, which can lead to higher employee satisfaction and retention.
