What's Happening?
Études Studio, a Paris-based fashion brand, is undergoing a leadership transformation to enhance its digital strategy and direct-to-consumer (DTC) growth. The brand has appointed Marie Amalou as its first digital director and Sébastien Mandel as administrative and financial director. These hires are part of a broader strategy to increase revenue fivefold by 2030, supported by financial backing from telecoms investor Antoine Levavasseur and Fashion Capital Partners. Études aims to shift its revenue balance from 65% wholesale to a more equal distribution between wholesale, DTC, and creative studio services. The brand plans to expand its digital presence and product offerings, including bags, eyewear, and footwear.
Why It's Important?
The leadership changes at Études Studio reflect the growing importance of digital strategies in the fashion industry. By focusing on DTC channels, the brand aims to enhance consumer engagement and adapt to the evolving retail landscape. This shift is crucial for maintaining competitiveness and expanding market reach, particularly in regions like Europe and Asia. The strategic hires and financial backing provide a solid foundation for Études to navigate challenges such as tariffs and the pandemic's impact on retail operations.
What's Next?
Études Studio plans to continue its international expansion, with a focus on strengthening its presence in Southeast Asia and exploring opportunities in the Middle East. The brand is also preparing for its return to the runway during men's fashion week in January, showcasing new product categories. The U.S. market remains a longer-term goal, requiring new partnerships to re-enter wholesale and retail channels.
