What's Happening?
Kering Eyewear has been appointed to handle the production of Valentino's sunglasses and eyeglasses, marking a new phase in the partnership between French luxury group Kering and Qatari investment firm Mayhoola. This development comes after a revised agreement between the two entities, which maintains Valentino's current ownership structure until at least 2028. Mayhoola, which holds a 70 percent stake in Valentino, has agreed with Kering, which owns the remaining 30 percent, to postpone any potential acquisition of the rest of the company by Kering until 2028 at the earliest. The first collection from this new partnership is set to debut at the Valentino show in Paris on October 5, 2025, with sales commencing in March. This move signifies a shift from Valentino's previous collaboration with Swiss-based group AKN for eyewear production.
Why It's Important?
This strategic partnership between Kering and Valentino is significant for the luxury fashion industry, as it consolidates Kering's influence in the eyewear market while maintaining the stability of Valentino's ownership. By taking over the production of Valentino's eyewear, Kering Eyewear can ensure that the products align closely with Valentino's brand vision, potentially enhancing brand value and market reach. This move could also impact the competitive dynamics within the luxury eyewear sector, as Kering leverages its expertise to expand its product offerings. Stakeholders in the luxury fashion market, including investors and consumers, may see this as a positive development, as it promises innovation and continuity in Valentino's product lines.
What's Next?
The next steps involve the launch of the first eyewear collection under this new partnership at the Valentino show in Paris, followed by the commencement of sales in March. Industry observers will likely monitor the market reception of these products and the impact on Valentino's brand positioning. Additionally, the extended timeline for Kering's potential acquisition of Valentino provides both companies with a stable period to focus on strategic growth and collaboration. This could lead to further innovations and partnerships within the luxury fashion sector.
