Jecca Blac Makeup Brand Closes After Nearly a Decade

What's Happening?

Jecca Blac, a vegan and gender-free makeup brand, is closing its doors after nearly ten years in business. The decision follows the death of a key business partner and investor, which left a gap too large to fill. The brand, known for its inclusive approach and support for the transgender community, was launched in 2017 and rebranded in 2019. It was stocked by major retailers like Sephora and Superdrug. The closure is part of a broader trend of beauty brand shutdowns in 2025.

Why It's Important?

Jecca Blac's closure highlights the challenges faced by niche beauty brands in maintaining sustainability amid personal and business setbacks. The brand's focus on inclusivity and support for marginalized communities set it apart in the industry. Its shutdown reflects broader economic pressures and shifts within the beauty sector, where several brands have ceased trading this year. The closure underscores the importance of strong financial backing and adaptability in a competitive market.

What's Next?

As Jecca Blac prepares to shut permanently, it is hosting a 'closing down event' on its website, offering customers a final chance to purchase its products. The event marks the end of an era for the brand and its loyal customer base. The broader beauty industry may see further consolidation and closures as brands navigate economic challenges and changing consumer preferences.

Beyond the Headlines

The closure of Jecca Blac raises questions about the sustainability of brands that prioritize inclusivity and niche markets. It highlights the need for robust business models and diversified revenue streams to withstand unforeseen challenges. The beauty industry may need to reassess its approach to supporting marginalized communities and ensuring long-term viability.