What's Happening?
Hasbro has announced the release of a new line of Tron action figures, revealed at New York Comic Con. The collection, named Tron: Heroes of the Grid, is part of Hasbro's Haslab series and includes five figures from the 1982 movie, along with two light cycles and a USB-powered light-up display base. The figures are scaled at 3.75 inches and feature characters such as Tron, Kevin Flynn, and Commander Sark. The set is available for crowdfunding on Hasbro Pulse, with a campaign running from October 9 to November 24, priced at $260. If successful, shipping is expected to begin in fall 2026.
Why It's Important?
The introduction of Tron figures marks Hasbro's expansion into new franchises, potentially attracting collectors and fans of the classic film. This move could diversify Hasbro's product offerings and strengthen its position in the collectibles market. The crowdfunding approach allows Hasbro to gauge consumer interest and manage production risks, ensuring demand before full-scale manufacturing. Success in this campaign could lead to further development of Tron merchandise and similar projects for other franchises, enhancing Hasbro's portfolio and market reach.
What's Next?
If the crowdfunding campaign meets its goals, Hasbro plans to ship the Tron: Heroes of the Grid set in fall 2026. The company also intends to develop 6-inch figures based on Tron: Legacy, expanding the range of products available to collectors. The success of this campaign could influence Hasbro's future strategies in launching new product lines and engaging with fan communities through crowdfunding platforms.
