What's Happening?
Moreton Bay in Queensland has set a new record for international tourism growth, with visitors spending over 2.3 million nights in the region during 2024-2025. This marks a significant increase from the previous
year, driven by strong investment and positive sentiment towards the area. The region's proximity to Brisbane, diverse experiences, and local hospitality are key factors in its appeal. Recent announcements of three five-star hotel developments further enhance its attractiveness. Moreton Bay's growth contributes to Queensland's $3.5 billion in international holiday visitor spending, positioning it as a major player in the state's visitor economy.
Why It's Important?
The surge in international tourism in Moreton Bay highlights the region's potential as a key contributor to Queensland's economy. This growth supports local businesses and tourism operators, creating jobs and boosting economic activity. The region's success in attracting international visitors underscores the effectiveness of its destination marketing and industry development strategies. As Brisbane prepares for the 2032 Olympics, Moreton Bay's rising profile positions it to capitalize on increased global attention, further enhancing its economic prospects.
What's Next?
Moreton Bay's tourism operators are actively promoting the region at national events, such as the Australian Tourism Export Council Awards and the Queensland Tourism Awards. A new marketing campaign will soon launch to highlight the region's proximity to Brisbane Airport, aiming to attract even more international visitors. Continued investment in infrastructure and hospitality services is expected to sustain the region's growth trajectory, ensuring it remains a competitive destination in the global tourism market.
