What's Happening?
UN Tourism has conducted a regional workshop in Bandar Seri Begawan, Brunei Darussalam, focusing on measuring the sustainability of tourism in Asia and the Pacific. The event, held from November 18 to 20,
2025, gathered over 100 participants from 11 member states, including national tourism authorities and statistics offices. The workshop aimed to improve the production of reliable and policy-relevant tourism data, addressing economic, social, and environmental dimensions. Participants engaged in high-level dialogues and technical sessions, exploring tools like the Tourism Satellite Account and the System of Environmental-Economic Accounting. The initiative underscores the commitment of countries in the region to advance tourism measurement as a foundation for sustainable development.
Why It's Important?
The workshop is crucial for enhancing the capacity of countries in Asia and the Pacific to produce integrated tourism data, which is essential for evidence-based policymaking and destination management. By focusing on sustainability, the initiative supports the development of resilient tourism sectors that can adapt to economic, social, and environmental challenges. This effort aligns with global goals for responsible tourism and contributes to the broader agenda of sustainable development. Improved data governance and institutional coordination can lead to more effective tourism policies, benefiting local economies and communities.
