What is the story about?
What's Happening?
Amazon Prime Video has joined the broadcast lineup for the Masters Tournament, providing additional coverage for the first and second rounds in 2026. This partnership will add four hours of live coverage, enhancing the viewing experience for golf fans. The Masters, traditionally covered by CBS and ESPN, will now have a total of 27 broadcast hours, marking a 50% increase from previous years. This expansion aims to offer more comprehensive coverage of the prestigious golf event.
Why It's Important?
The inclusion of Amazon Prime Video in the Masters' broadcast partners signifies a shift in how major sporting events are distributed, reflecting the growing influence of streaming platforms in sports media. This move could attract a broader audience, including younger viewers who prefer digital streaming over traditional television. For the Masters, this partnership enhances its global reach and accessibility, potentially increasing viewership and engagement with the tournament.
What's Next?
As the 2026 Masters approaches, preparations for the expanded coverage will be underway. Amazon Prime Video will work closely with Augusta National and other broadcast partners to ensure seamless integration and high-quality production. The success of this partnership could influence future collaborations between streaming services and major sports events, potentially reshaping the sports broadcasting landscape.
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