What's Happening?
S.Coups, the leader of the K-pop group SEVENTEEN, made his runway debut by closing Boss's womenswear spring-summer 2026 show at Milan Fashion Week. On September 25, 2025, S.Coups surprised fans by closing designer Marco Falcioni's latest show, wearing a long brown leather trench coat, a matching sheer blouse, black crepe pants, and black shoes. The event featured a star-studded audience, including David Beckham and Chloë Bailey. S.Coups was named a global ambassador for Boss in April 2025 and made his Met Gala debut shortly after. His runway debut comes just days before he is set to debut under a new SEVENTEEN subunit with fellow member Mingyu, releasing their first mini-album, Hype Vibes, on September 29, 2025.
Why It's Important?
S.Coups's involvement in high-profile fashion events like Milan Fashion Week highlights the growing influence of K-pop stars in the global fashion industry. As a global ambassador for Boss, S.Coups's presence on the runway signifies the brand's strategic move to tap into the K-pop fanbase, which is known for its loyalty and purchasing power. This collaboration could lead to increased visibility and sales for Boss, while also enhancing S.Coups's personal brand and SEVENTEEN's global reach. The intersection of fashion and K-pop is becoming increasingly significant, with luxury brands seeking to leverage the popularity of K-pop idols to reach younger, fashion-conscious consumers.
What's Next?
Following his runway debut, S.Coups is expected to continue his collaboration with Boss, potentially leading to more fashion appearances and campaigns. The upcoming release of the mini-album Hype Vibes by the SEVENTEEN subunit CxM could further boost S.Coups's visibility and influence in both the music and fashion industries. Fans and industry observers will be watching closely to see how these developments impact SEVENTEEN's brand and S.Coups's career trajectory. Additionally, Boss may continue to explore partnerships with other K-pop artists to capitalize on the genre's global popularity.
