What's Happening?
Roger’s Gardens in Corona del Mar is hosting its annual Midnight Market Halloween Boutique, inspired by mystical after-dark bazaars. The boutique features a variety of themed areas, including a fortune teller’s booth and a Remedy & Root Apothecary. The event showcases unique Halloween decorations, such as artificial Venus flytraps and black orchids. The boutique is designed to provide an immersive shopping experience, with visual merchandisers and prop designers creating a theatrical atmosphere. The event opens to the public on August 29, 2025, and will run daily until it transitions into the Christmas boutique.
Why It's Important?
The Midnight Market at Roger’s Gardens represents a significant cultural event, blending retail with theatrical experiences. It highlights the growing trend of immersive shopping experiences that engage consumers beyond traditional retail. This event also reflects the importance of seasonal decor in consumer culture, driving economic activity in the retail sector. By incorporating elements of mysticism and nomadic merchant themes, Roger’s Gardens taps into consumer interest in unique and themed shopping experiences, potentially influencing trends in holiday decor and retail strategies.
