What's Happening?
Rusty Surette, the evening news anchor and executive producer for KBTX-TV in Bryan-College Station, Texas, has been widely recognized for his journalistic achievements and community engagement. Surette anchors the 5 p.m., 6 p.m., and 10 p.m. newscasts
and is known for his significant social media presence in the Brazos Valley, where he produces popular segments like 'Be Remarkable' and 'Restaurant Report Card.' With nearly 25 years of experience in local television news, Surette has held various roles including investigative reporter, executive producer, assignments manager, and news photojournalist. He joined KBTX in May 2015. His career began in high school in Beaumont-Port Arthur, Texas, and has included stints in Lake Charles, Louisiana; Raleigh, North Carolina; Las Vegas; and Oklahoma City. In 2011, he briefly worked with the American Red Cross as Regional Director of Communications, assisting disaster victims across Oklahoma, Texas, and Mississippi. He continues to volunteer with the Red Cross and serves on its board, as well as supporting other non-profit groups in the region.
Why It's Important?
Surette's extensive career and numerous accolades highlight the importance of local journalism and community involvement in shaping public discourse and providing essential information. His investigative reporting, which earned him and KBTX the Texas Associated Press Freedom of Information Foundation of Texas Award in 2017 for a report on a local school district, underscores the critical role of local news in holding institutions accountable. His consistent recognition as 'Best TV Personality' in various reader's choice awards, including Bryan Broadcasting's Best of the Brazos Valley and The Eagle's Readers' Choice Awards, demonstrates the trust and connection he has built with his audience. Furthermore, his continued volunteer work with the American Red Cross and other non-profit organizations exemplifies the broader impact local media personalities can have beyond their on-screen roles, fostering community resilience and support. His engagement in events like the Hispanic Forum of Bryan College Station Scholarship Gala and the Texas A&M Corps of Cadets Hall of Honor Gala also showcases his commitment to local educational and civic initiatives.
What's Next?
Rusty Surette is expected to continue his role as evening news anchor and executive producer at KBTX-TV, maintaining his popular segments and community engagement. His ongoing involvement with the American Red Cross and other non-profit organizations suggests a continued commitment to community service and advocacy. Given his consistent recognition and strong local presence, Surette will likely remain a prominent figure in Brazos Valley media and community events. His past nominations for regional Emmy awards and multiple regional RTDNA Edward R. Murrow awards indicate a sustained pursuit of journalistic excellence. Future endeavors may include further investigative reports, continued hosting of local galas and events, and potentially expanding his 'Be Remarkable' and 'Restaurant Report Card' franchises, further solidifying his connection with the local audience and contributing to the community's informational and civic landscape.
Beyond the Headlines
Surette's career trajectory, from a high school start in television to a highly recognized local anchor and community leader, illustrates the evolving landscape of local news and the multifaceted role journalists play today. His ability to leverage social media platforms to connect with his audience and produce engaging content like 'Be Remarkable' reflects a modern approach to local journalism that extends beyond traditional broadcasts. The blend of his professional journalistic duties with significant volunteer work highlights a growing trend where media personalities are not just reporters but also active community members and advocates. This dual role can foster deeper trust and engagement between local news outlets and their communities, potentially influencing civic participation and local policy discussions. His recognition across various awards, including those for reporting, anchoring, editing, and photography, also points to the comprehensive skill set required in contemporary local news environments, where journalists often wear multiple hats.
