What is the story about?
What's Happening?
Michael Brandriet, Chief Distribution Officer at Knighthood Life, shared insights at LIMRA 2025 on the company's entry into the U.S. annuity market. Brandriet highlighted the company's strategy of combining experience with agility and partnership-driven growth, aiming to offer innovative solutions without legacy constraints.
Why It's Important?
Knighthood Life's entry into the U.S. annuity market could introduce fresh competition and innovation, potentially benefiting consumers with more diverse product offerings. The company's focus on agility and partnerships may drive growth and set new standards in the industry, encouraging other players to adopt similar strategies to remain competitive.
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