What's Happening?
As the seasons transition from summer to fall, Vogue has identified a new makeup trend called 'toasty makeup.' This trend focuses on using warm shades to create a sun-kissed and caramelized look, ideal for the autumn season. The makeup style incorporates sheer skin tints, bronzy pink blush, and caramel-shaded lips, aiming to provide a sophisticated yet sultry appearance. Influencers and celebrities like Emily Ratajkowski and Hailey Bieber have already embraced this aesthetic, showcasing its popularity. The trend is characterized by a harmonious blend of velvety browns and honey tones, offering a luminous and sensual finish.
Why It's Important?
The emergence of the toasty makeup trend reflects the evolving preferences in beauty and fashion as consumers seek seasonal adaptations in their personal style. This trend highlights the industry's ability to innovate and respond to changing consumer demands, particularly as people look for ways to refresh their appearance with the changing seasons. The popularity of this trend among celebrities and influencers suggests a significant impact on beauty product sales and marketing strategies, as brands may focus on promoting products that align with this aesthetic. Additionally, it underscores the role of social media platforms like TikTok in shaping beauty trends and influencing consumer behavior.
