What's Happening?
Brendan Vacations has announced a new incentive program for travel advisors in Australia and New Zealand, offering six spots on a familiarization (FAM) trip to Ireland. This initiative is part of Brendan Vacations'
entry into the Australasian market, aiming to promote their Celtic travel experiences. The incentive is open to advisors who book and deposit a new 2026 Brendan Vacations trip with a minimum land-only value of AU$5,000 or NZ$5,000. The top six agents with the highest sales during the promotion period will win a place on the seven-day journey, which includes a stay at the luxurious Dromoland Castle.
Why It's Important?
This incentive program is a strategic move by Brendan Vacations to strengthen their presence in the Australasian market by engaging travel advisors directly. By offering a firsthand experience of their travel packages, Brendan Vacations aims to equip advisors with the knowledge and enthusiasm needed to sell these trips effectively. The initiative also highlights the growing interest in Celtic heritage travel among Australians and New Zealanders, providing an opportunity for Brendan Vacations to tap into this market. The program is expected to enhance the company's brand recognition and drive sales in the region.
What's Next?
Travel advisors interested in participating are encouraged to attend a dedicated training webinar to better understand Brendan Vacations' offerings. The company plans to continue building relationships with local travel agencies and expand its market reach. As the promotion progresses, Brendan Vacations will likely monitor sales performance and gather feedback from participating advisors to refine their strategies and offerings.
