What's Happening?
Amazon and Netflix have announced a major advertising partnership set to commence in Q4. Netflix will make its ad-supported inventory available through Amazon's DSP in 12 key markets, including the US, UK, Germany, Australia, and Japan. This collaboration aims to leverage Amazon's advertising technology to enhance Netflix's ad offerings, potentially increasing reach and engagement across diverse audiences.
Why It's Important?
The partnership between Amazon and Netflix marks a significant development in the digital advertising landscape, combining the strengths of two major industry players. By utilizing Amazon's DSP, Netflix can expand its ad-supported model, potentially increasing revenue and audience engagement. This collaboration reflects the growing trend of streaming services exploring ad-based revenue models to complement subscription offerings, impacting the broader media and advertising sectors.
