What's Happening?
Audiochuck, the company behind the popular 'Crime Junkie' podcast, has signed a $150 million multiyear deal with Fox Corp.'s Tubi Media Group. This agreement grants Tubi exclusive distribution and ad sales rights to Audiochuck's shows, including 'Crime Junkie.'
The deal marks Audiochuck's exit from its previous pact with SiriusXM and includes the development of a 'Crime Junkie' FAST channel and video podcast episodes.
Why It's Important?
This partnership represents a significant shift in the podcast industry, highlighting the growing value and influence of true crime content. The deal with Tubi allows Audiochuck to expand its reach and innovate in content delivery, potentially setting new standards for podcast distribution and monetization. It reflects the increasing demand for high-quality storytelling and the strategic importance of media partnerships in enhancing audience engagement.
What's Next?
Audiochuck will continue to produce and distribute its popular podcasts across major platforms, while Tubi will manage ad sales and distribution. The development of new content channels and formats may attract a broader audience and increase revenue opportunities. The industry will watch closely to see how this partnership influences podcasting trends and media collaborations.
