What's Happening?
NBC is developing a new game show based on the popular online puzzle game Wordle. Savannah Guthrie, known for her work on NBC's Today show, will host the program. The show is a collaboration between Jimmy Fallon’s Electric Hot Dog company, Universal Television Alternative Studio, and The New York Times. Fallon, who has expressed his fondness for Wordle, will serve as an executive producer. The New York Times acquired Wordle, originally created by Welsh software engineer Josh Wardle, in 2022. The game remains popular, with 5.3 billion plays last year. The show is currently being filmed in the United Kingdom, but it has yet to receive final approval for airing on NBC or Peacock.
Why It's Important?
The development of a Wordle game show signifies NBC's strategy to capitalize on the game's widespread popularity and cultural impact. By bringing Wordle to television, NBC aims to attract the game's dedicated fan base and expand its audience reach. This move also highlights the growing trend of adapting digital content into television formats, potentially influencing future programming decisions across networks. The involvement of high-profile figures like Savannah Guthrie and Jimmy Fallon adds star power, which could enhance viewer interest and engagement.
What's Next?
The Wordle game show must overcome several hurdles before it can be aired, including production approval. If successful, it could pave the way for more digital-to-TV adaptations. NBC's decision will likely be influenced by the show's reception during filming and the potential for audience engagement. Competing networks may also respond by developing similar adaptations, further diversifying television content.
