Ashley Allison Acquires The Root, Returning It to Black Ownership

What's Happening?

Ashley Allison, a Democratic political strategist and CNN commentator, has acquired The Root from G/O Media, marking a return to Black ownership for the influential website. Allison plans to enhance the platform by investing in video content, forming new partnerships, and creating in-person experiences for its audience. The Root, founded in 2008 by Harvard professor Henry Louis Gates Jr. and Donald E. Graham, has been a significant voice in Black America. Previously owned by Univision and later G/O Media, The Root struggled to meet investor expectations, leading to its sale. Allison's acquisition is the first for her company, Watering Hole Media.

Why It's Important?

The acquisition of The Root by Ashley Allison is significant as it represents a shift towards Black ownership in media, which can influence the narrative and representation of Black communities in the U.S. By focusing on video content and partnerships, Allison aims to strengthen The Root's role as a cultural and informational hub. This move could inspire other media outlets to prioritize diverse ownership and content that resonates with underrepresented communities. The Root's return to Black ownership may also encourage more independent journalism, providing audiences with alternative perspectives in a media landscape often dominated by large corporations.

What's Next?

Under Allison's leadership, The Root is expected to undergo strategic changes that could enhance its influence and reach. The focus on video content and partnerships suggests a potential expansion of its audience and engagement. As The Root evolves, it may attract new readers and advertisers interested in supporting diverse media. The broader media industry will likely watch closely to see how Allison's vision for The Root unfolds, potentially setting a precedent for other media acquisitions and ownership models.