What's Happening?
Marriott International and Hawkins Way Capital have signed agreements to convert five properties to the Series by Marriott brand in key U.S. markets, including Miami, Santa Monica, San Francisco, Chicago, and San Diego. The properties, currently operating under the FOUND Hotels brand, are expected to transition to the Series by Marriott brand over the next year. This development is part of Marriott's strategy to expand its offerings in urban and coastal markets across the U.S.
Why It's Important?
The conversion of FOUND Hotels to the Series by Marriott brand represents a strategic move to enhance Marriott's presence in urban and coastal markets. This initiative aligns with Marriott's broader strategy to offer regional owners conversion opportunities that provide access to global revenue and demand generation platforms while preserving each hotel's unique identity. The collaboration with Hawkins Way Capital aims to leverage Marriott's global reach and loyalty program, potentially attracting travelers seeking accommodations that reflect the local character of their destinations. This development is expected to boost Marriott's offerings in key U.S. markets, enhancing the hospitality sector.
