What's Happening?
The Thailand Convention and Exhibition Bureau (TCEB) launched the 'Meet Well in Thailand' campaign at IBTM World 2025, showcasing the country's thriving MICE ecosystem. The campaign, set to roll out in 2026,
involves collaboration between government agencies and over 130 Thai service providers to deliver enhanced values for MICE planners and business travelers. It offers a wide range of privileges, including discounts on wellness programs, accommodations, and cultural attractions. The initiative aims to strengthen Thailand's position as a global MICE destination, with flagship international events scheduled across various cities.
Why It's Important?
The 'Meet Well in Thailand' campaign is a strategic move to boost Thailand's MICE industry, enhancing its appeal to international planners and travelers. By offering diverse privileges and showcasing Thailand's unique cultural offerings, the campaign aims to attract more global events and business travelers, contributing to the country's economic growth. The collaboration between government and private sectors highlights Thailand's commitment to developing a robust MICE ecosystem, positioning the country as a leading destination for business events and cultural experiences.
