What's Happening?
On, a Swiss-based running shoe brand, is offering significant discounts on last season's models, with savings up to 40% off. Known for their cloud-shaped cushioning and stylish design, On shoes have become
popular among athletes and celebrities alike. The brand's CloudTec system, which uses air pockets in the midsole, provides a cushiony feel that reduces impact on joints, making them ideal for long walks and runs. Women's Health editors have tested various styles, noting their ability to enhance performance while providing comfort. The sale includes popular models like the Cloudventure Peak 3 and Cloudboom Echo 3, with prices starting at £95.
Why It's Important?
The sale on On running shoes presents an opportunity for consumers to purchase high-quality athletic footwear at reduced prices, making them accessible to a broader audience. This move could increase brand loyalty and attract new customers who are looking for performance-enhancing shoes without the premium price tag. The emphasis on comfort and joint protection aligns with growing consumer demand for health-conscious products, potentially influencing future trends in the athletic footwear industry. Additionally, the partnership with celebrities like Zendaya enhances the brand's appeal, merging fashion with functionality.
