What's Happening?
Kickapoo Orchard, located in southwest Wisconsin, has been adapting to changing market demands under new management since 2023. Previously managed by Bill and Marlene Meyer for nearly 60 years, the orchard
has shifted from standard-size apple trees to dwarf rootstocks, allowing for closer planting and increased production. The orchard plants about 500 new trees annually and produces 80,000 gallons of cider each year, with a significant portion sold to vintners, distillers, and brewers. The orchard also offers a variety of produce, including cherries, raspberries, and grapes, and features attractions like corn and sunflower mazes.
Why It's Important?
The changes at Kickapoo Orchard reflect broader trends in agriculture where adaptability to consumer preferences and market conditions is crucial. By switching to dwarf rootstocks and diversifying its product offerings, the orchard is better positioned to meet demand and maintain profitability. This approach not only supports local agriculture but also contributes to the regional economy by supplying products to larger markets in Minnesota and Wisconsin. The orchard's ability to innovate and adapt serves as a model for other agricultural businesses facing similar market pressures.
What's Next?
As Kickapoo Orchard continues to evolve, it may further diversify its product offerings and explore new markets. The orchard's management will likely continue to monitor consumer trends and adjust their strategies accordingly. Additionally, the orchard's focus on sustainable practices, such as integrated pest management, may become increasingly important as environmental concerns grow. The success of these strategies could influence other orchards and agricultural businesses in the region.
