What's Happening?
Press-on nails are gaining traction as a popular alternative to traditional gel manicures, driven by rising costs and the desire for convenience. According to Grand Market Research, the global revenue
for custom press-on nails is approximately $738 million, with projections to surpass $1 billion within five years. The appeal lies in their affordability and ease of application, offering a less damaging option compared to gel or acrylic nails. Sunny Song, owner of Miss Sunshine Nails, highlights the benefits of press-ons, noting their reusability and customization options. The trend is particularly popular among women aged 18 to 30, who appreciate the instant gratification and lack of salon regret. Press-on nail services have become a significant draw for salons like Ketty Kiss Nails in Manhattan and Lost Angels Nails in Los Angeles, which cater to celebrities and offer designs inspired by Pinterest mood boards.
Why It's Important?
The rise of press-on nails reflects broader shifts in consumer behavior within the beauty industry, as individuals seek cost-effective and time-efficient solutions. This trend could impact traditional nail salons, which may need to adapt to changing preferences and offer more diverse services. The growing popularity of press-ons also highlights the influence of social media and online shopping in shaping beauty trends, as consumers increasingly turn to digital platforms for inspiration and purchases. The shift towards press-on nails may also encourage innovation in nail design and application techniques, as brands and salons compete to offer unique and appealing options.
What's Next?
As the press-on nail market continues to expand, salons and brands may explore new collaborations and marketing strategies to capitalize on the trend. This could include partnerships with influencers and celebrities to promote press-on nail designs and increase visibility. Additionally, advancements in nail adhesive technology and design customization may further enhance the appeal of press-ons, attracting a wider audience. The trend may also prompt traditional nail salons to diversify their offerings and incorporate press-on services to meet evolving consumer demands.
