Maor Ashkar Expands Matchmaking Venture in London to U.S. Market

What's Happening?

Maor Ashkar, an Israeli entrepreneur based in London, has gained significant attention for her unique approach to matchmaking. Utilizing Instagram, Ashkar interviews single men on the streets of London, posting videos that have garnered millions of views. Her project, 'Match Me If You Can,' has led to successful matches and even marriages. Ashkar's background includes serving in the IDF’s Foreign Relations Unit and founding De Medias, a creative agency. Her matchmaking initiative began as a hobby but quickly turned into a career after a viral video. Ashkar is now expanding her reach to the U.S. market and plans to launch a podcast focused on relationship coaching and live matchmaking.

Why It's Important?

Ashkar's innovative approach to matchmaking reflects a growing trend of using social media platforms for personal connections, bypassing traditional dating apps. This method appeals to individuals seeking more authentic and mature relationships, as evidenced by the overwhelming response from women aged 25 to 45. By expanding into the U.S. market, Ashkar is tapping into a larger audience, potentially transforming the matchmaking industry. Her success highlights the power of social media in creating communities and facilitating personal connections, offering a fresh alternative to conventional dating methods.

What's Next?

Ashkar plans to further develop her matchmaking community by launching a podcast with Jackie Mostny-Harel, focusing on relationship coaching and live matchmaking. This expansion into the U.S. market could lead to increased visibility and opportunities for collaboration with American clients. As Ashkar continues to build her brand, she may explore additional platforms and strategies to enhance her matchmaking services, potentially influencing the broader dating industry.