What's Happening?
In-N-Out, a popular West Coast fast-food chain, has decided to eliminate the use of order number 67 in its stores. This decision comes in response to a viral meme trend known as '6-7', which has gained significant traction on social media platforms like
TikTok. The meme involves a simple hand gesture and the repetition of the numbers 6 and 7, which has led to disruptions in In-N-Out locations where customers eagerly react when the number 67 is called. The trend has become so pervasive that it has affected the normal operations of the restaurant, prompting the chain to remove the number from its order system. An employee at a Los Angeles In-N-Out confirmed the removal, noting that order 69 has also been pulled to prevent similar disruptions.
Why It's Important?
The removal of order 67 by In-N-Out highlights the significant influence of social media trends on real-world businesses. The '6-7' meme, while seemingly harmless, has caused operational challenges for the fast-food chain, illustrating how viral content can impact customer behavior and business practices. This situation underscores the need for companies to adapt quickly to cultural phenomena that can affect their operations. The decision by In-N-Out to remove the number reflects a proactive approach to maintaining order and efficiency in their stores. It also raises questions about how businesses can balance engaging with popular culture while managing potential disruptions.
What's Next?
In-N-Out's decision to remove order 67 may lead other businesses to evaluate how viral trends impact their operations. Companies might consider implementing strategies to mitigate disruptions caused by similar phenomena in the future. Additionally, the continued popularity of the '6-7' meme could inspire other brands to capitalize on the trend in creative ways, as seen with Wendy's offering a promotional deal tied to the meme. The fast-food industry, in particular, may need to remain vigilant and adaptable to the ever-changing landscape of social media-driven consumer behavior.
