What's Happening?
TravelManagers has conducted a familiarization tour in Santa Monica to evaluate its potential as a luxury base for Australians attending major events in Los Angeles, such as the Route 66 centenary, the FIFA
World Cup, and the 2028 Olympic Games. The tour included visits to high-end hotels and local attractions, highlighting Santa Monica's appeal as a premium coastal destination. With its proximity to major venues and a mix of iconic beachfront hotels, Santa Monica is positioning itself as an attractive option for international visitors seeking a luxury experience.
Why It's Important?
Santa Monica's strategic positioning as a luxury destination for major global events is expected to boost local tourism and the economy. The influx of international visitors will likely benefit local businesses, including hotels, restaurants, and attractions. By capitalizing on its unique offerings and proximity to event venues, Santa Monica can enhance its reputation as a premier travel destination, attracting a diverse range of tourists and increasing its global visibility.
What's Next?
As Santa Monica prepares for these events, local tourism authorities and businesses will likely increase marketing efforts to attract international visitors. Infrastructure improvements and service enhancements may be implemented to accommodate the expected rise in tourism. The city will also focus on promoting its unique attractions and experiences to differentiate itself from other destinations in the Los Angeles area.
