What's Happening?
The city of Aurora is considering the establishment of a new downtown organization to provide marketing, beautification, and business support services. This initiative follows the merger of the former Aurora Downtown organization with other economic groups to form the Aurora Regional Economic Alliance. The merger aimed to streamline efforts and eliminate redundant functions. However, feedback from downtown-specific town halls indicated a desire for more democratic control over tax-generated funds and stronger cooperation with the city. The proposed organization, named the Aurora Downtown Association, is intended to operate independently but in partnership with the city government, focusing on the unique needs of downtown businesses.
Why It's Important?
The creation of a new downtown organization is significant as it addresses the concerns of property and business owners within Aurora's Special Service Area Number One. These stakeholders have expressed a need for greater transparency and control over how their tax dollars are spent. By establishing a separate entity, the city aims to foster a more inclusive and democratic process, potentially attracting new businesses and supporting existing ones. This move could enhance the economic vitality of Aurora's downtown, making it a more attractive destination for investment and development.
What's Next?
The Aurora City Council is set to vote on funding for the Aurora Regional Economic Alliance, which includes events planned through the end of the year. The proposed timeline for the new organization suggests that legal formation and board elections could begin soon, with the first board meeting and staff recruitment expected by early next year. The city is also considering expanding the borders of the special service area, although this decision will be made after the new organization is established.
