What is the story about?
What's Happening?
Mark Bradford's mixed media work 'Okay, then I apologize' was sold for $4.5 million at Frieze Seoul, marking the top sale of the event. The abstract triptych, reflecting Bradford's interest in mythology, contributed to the momentum of Seoul's art week. Bradford's presence in Asia has been cultivated by Hauser & Wirth, with previous exhibitions in Hong Kong and Shanghai. His current exhibition 'Keep Walking' at the Amorepacific Museum of Art in Seoul further solidifies his influence in the region.
Why It's Important?
Bradford's significant sale at Frieze Seoul underscores the growing recognition and demand for his work in Asia. This transaction highlights the increasing importance of Seoul as a key player in the global art market. Bradford's ability to engage with audiences through personal storytelling and cultural exchanges enhances his appeal and broadens his impact. The sale reflects broader trends in the art industry, where artists are expanding their reach and influence across international markets, particularly in Asia.
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