What's Happening?
The World Tourism Organization (UN Tourism) convened its 45th Affiliate Members Plenary Session during the 26th UN Tourism General Assembly in Riyadh. Approximately 200 delegates from over 100 affiliated entities gathered to discuss the state of Affiliate Membership
and review achievements since the last session in October 2023. The session focused on expanding membership with a quality-oriented and geographically balanced approach. The Affiliate Members and Public-Private Collaboration Department presented the Programme of Work for 2026-2027, highlighting initiatives to be implemented with UN Tourism's support. A segment of the session was dedicated to the 1st UN Tourism Awards for Excellence in Sustainable Sports Tourism, recognizing projects that integrate sustainability and innovation in sports tourism.
Why It's Important?
The enhanced collaboration between UN Tourism and its Affiliate Members is crucial for advancing sustainable tourism practices globally. By integrating insights from industry experts into the World Tourism Barometer, the organization aims to provide more accurate and practical tourism policy guidance. The focus on sports tourism and innovation reflects a growing trend in the tourism sector, emphasizing the need for sustainable development. This collaboration can lead to more effective public-private partnerships, driving economic growth and community impact in various regions. Stakeholders in the tourism industry stand to benefit from improved strategies and resources, fostering a more responsible and accessible tourism environment.
What's Next?
The session highlighted new opportunities for collaboration through structured mechanisms and strategic initiatives. Affiliate Members are expected to contribute regularly to the World Tourism Barometer, providing valuable insights from their direct industry experience. The ongoing expansion strategy aims to enhance the quality and geographical balance of membership, potentially leading to more diverse and inclusive tourism policies. Future projects and collaborations will be implemented with the support of the AM-PPC Department and UN Tourism, focusing on innovation and sustainable development in the tourism sector.
Beyond the Headlines
The emphasis on public-private collaboration and innovation in tourism highlights the ethical and cultural dimensions of sustainable development. By recognizing outstanding contributions in sports tourism, UN Tourism is promoting a sector that can significantly impact local communities and economies. The integration of Affiliate Members into UN Tourism's agenda and governance underscores the importance of collective action in addressing global tourism challenges. This approach may lead to long-term shifts in how tourism is managed and developed, prioritizing sustainability and community impact.
