What is the story about?
What's Happening?
ExtraMile, a joint venture between Chevron and Jacksons Food Stores, has secured second place in CSP's 2025 Mystery Shop audit with a score of 96.8%. The audit evaluates convenience store chains on various criteria, including cleanliness and customer service. ExtraMile's recent efforts to refresh store interiors and exteriors have contributed to its high ranking. The chain plans to complete its exterior updates by 2027, enhancing its brand image and customer experience.
Why It's Important?
ExtraMile's strong performance in the Mystery Shop audit reflects its commitment to improving the convenience store experience. The chain's focus on store aesthetics and customer service is crucial in attracting and retaining customers in a competitive market. By investing in store upgrades and employee training, ExtraMile is positioning itself as a leader in the industry. This recognition may encourage other convenience store chains to prioritize similar improvements to enhance their market standing.
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