What's Happening?
Startups are developing innovative compensation strategies to attract talent in the face of competition from big tech companies offering high salaries. At the TechCrunch Disrupt 2025 event, experts discussed
how startups can remain competitive by offering generous and flexible compensation packages. Yin Wu, CEO of Pulley, emphasized the importance of being generous with equity offerings, while Randi Jakubowitz from 645 Ventures highlighted the need for clear goals and accountability in compensation packages. The panelists agreed that startups should focus on fair compensation practices from the start, allowing for adjustments as the company grows.
Why It's Important?
The ability of startups to attract and retain talent is crucial for their success and innovation. As big tech companies offer increasingly high salaries, startups must find alternative ways to compete for skilled workers. By focusing on equity and flexible compensation strategies, startups can offer attractive packages that align with their growth potential. This approach not only helps startups compete with larger companies but also fosters a culture of fairness and accountability. The discussion at TechCrunch Disrupt highlights the evolving landscape of talent acquisition in the tech industry and the need for startups to adapt to remain competitive.











