What's Happening?
White Lodging, a U.S.-based hotel management company, has announced a 44% year-on-year growth in mobile ordering revenue, attributed to its collaboration with IRIS, a leader in digital F&B and concierge
ordering solutions. The partnership has enhanced White Lodging's digital ordering capabilities across its hotel portfolio, meeting guest expectations for a digital-first experience. The success has led to increased engagement from guests and staff, prompting White Lodging to expand mobile ordering across its premium and luxury brands.
Why It's Important?
The growth in mobile ordering revenue highlights the increasing demand for digital solutions in the hospitality industry. As guests seek personalized and convenient experiences, hotels are adopting technology to enhance service delivery and drive ancillary revenue. White Lodging's success with IRIS demonstrates the potential for digital platforms to transform guest interactions and operational efficiency. This trend is likely to influence other hospitality companies to invest in similar technologies, reshaping industry standards and guest expectations.
What's Next?
White Lodging plans to further integrate mobile ordering into its operations, establishing it as a brand standard across its properties. The company aims to leverage this technology to boost revenue and enhance guest satisfaction. As mobile ordering becomes more prevalent, hotels may explore additional digital services to complement their offerings. The partnership with IRIS could lead to new innovations in digital hospitality solutions, setting benchmarks for the industry.
