What's Happening?
DAZN, a streaming service, has secured exclusive broadcast rights for the UEFA Champions League matches in Canada. Subscribers can access these matches for CA$35 a month or CA$250 a year. The service also
includes other sports content such as the Europa League, EFL Championship soccer, Six Nations rugby, and WTA tennis. In Australia, Stan Sport holds the exclusive rights to stream the Champions League matches, available for AU$32 a month. The service is accessible through various platforms, including iOS and Android apps, set-top boxes, and smart TVs.
Why It's Important?
The exclusive rights held by DAZN in Canada and Stan Sport in Australia highlight the growing trend of sports content moving to streaming platforms. This shift impacts traditional cable providers and offers consumers more flexibility in how they access sports content. The availability of major sports events on streaming services can drive subscriptions and increase competition among streaming platforms. This trend also reflects the broader digital transformation in media consumption, where viewers prefer on-demand and mobile-friendly options.
