What's Happening?
The Auckland Travel Show is scheduled to take place at the New Zealand International Convention Centre from May 9-10, 2026. This event offers Australian travel brands an opportunity to engage with New Zealand travelers. The show, organized by Lemongrass
Productions, has become a leading consumer travel event in New Zealand since its debut in 2024. The 2026 edition will feature an expanded exhibition space and more international presenters. Returning exhibitors include Rocky Mountaineer and Viking, while new additions such as Club Med and Scenic & Emerald Cruises will join. The event aims to connect exhibitors with New Zealand travel agents and provide exposure through marketing campaigns.
Why It's Important?
The Auckland Travel Show is significant for Australian tourism operators as it provides a platform to reconnect with New Zealand travelers, who consider Australia their top international destination. The event's timing ahead of the Easter and winter travel seasons is ideal for promoting travel packages. The show facilitates direct engagement between exhibitors and consumers, enhancing business opportunities and fostering cross-Tasman tourism relations. The inclusion of diverse sectors like airlines, cruise operators, and lifestyle brands underscores the comprehensive nature of the event, potentially boosting the tourism industry in both countries.
What's Next?
Exhibitor opportunities are currently open, and Australian brands are encouraged to participate. The event will feature a dedicated trade preview on March 6, 2026, allowing exhibitors to connect with New Zealand travel agents. The show is expected to attract over 6,000 active travelers, providing a substantial audience for exhibitors. The success of the event could lead to increased collaboration between Australian and New Zealand tourism sectors, potentially influencing future travel trends and partnerships.
