What's Happening?
Zebra Growth, an Edinburgh-based regenerative marketing consultancy, has announced the formation of an international advisory board as part of a strategic three-year business plan. The company, which focuses on helping purpose-driven organizations grow while maintaining their mission, has enlisted six sustainable business leaders from various global regions. These leaders include Simon Farrell, a conscious brand strategist from Edinburgh, and Ashanti Kunene, an art activist from South Africa. The board also features Juho Makkonen from Helsinki, Alisha Morris from Toronto, Anuradha Chugh from Lisbon, and Jonathan Eade from Berlin. The advisory board aims to strengthen Zebra Growth's influence in the regenerative business movement, supporting over 400 impact organizations and training more than 2000 marketers worldwide since its inception five years ago.
Why It's Important?
The establishment of this advisory board signifies a growing trend in the marketing industry towards sustainability and purpose-driven business models. By focusing on regenerative marketing, Zebra Growth is positioning itself as a leader in a movement that seeks to balance profit with positive social and environmental impact. This approach could influence other companies to adopt similar strategies, potentially leading to a shift in how businesses operate globally. The involvement of experienced leaders from diverse backgrounds underscores the importance of collaboration in achieving sustainable business goals. This development could benefit industries focused on sustainability, as well as consumers who are increasingly demanding ethical and environmentally friendly products and services.
What's Next?
Zebra Growth plans to leverage the expertise of its advisory board to enhance its consultancy services, launch an education business model, and secure finance that aligns with its long-term sustainability goals. The company aims to demonstrate that marketing can be a force for positive change, moving away from traditional profit-driven models. As Zebra Growth implements its strategic plan, it may inspire other marketing firms to adopt regenerative practices, potentially leading to broader industry changes. Stakeholders in the marketing and sustainability sectors will likely monitor Zebra Growth's progress closely, as its success could set a precedent for future business models.
