What's Happening?
Chery Group has launched the Chery Global ESG Advisory Alliance during the 2025 Chery International User Summit. The alliance, led by Ban Ki-moon, the 8th Secretary-General of the United Nations, aims
to integrate Environmental, Social, and Governance (ESG) principles into Chery's core strategy. The summit highlighted Chery's commitment to sustainable mobility and its efforts to reshape industry boundaries through user co-creation and shared value. Chery is focusing on building 'Green Factories', developing new energy technologies, and supporting education as part of its ESG strategy. The summit also marked the announcement of a renewed three-year strategic partnership with UNICEF, with a commitment of USD 6 million to create inclusive learning environments for children worldwide.
Why It's Important?
The launch of the Chery Global ESG Advisory Alliance signifies a major step in the automotive industry's shift towards sustainable practices. By integrating ESG principles, Chery is setting a precedent for responsible growth and environmental stewardship. This move could influence other automakers to adopt similar strategies, potentially leading to industry-wide changes in how vehicles are produced and marketed. The partnership with UNICEF and the focus on Nature-based Solutions highlight Chery's commitment to social responsibility and environmental protection, which could enhance its brand reputation and attract eco-conscious consumers.
What's Next?
Chery plans to strengthen its partnership with the International Union for Conservation of Nature (IUCN) through the 'Cherish the Nature' initiative, advancing Nature-based Solutions as a cornerstone of its growth strategy. The company aims to develop low-carbon and zero-carbon technologies by collaborating with global partners. This could lead to new innovations in sustainable mobility and further solidify Chery's position as a leader in the automotive industry's green transformation.
Beyond the Headlines
Chery's focus on user co-creation and shared value represents a shift in how automotive companies engage with consumers. By involving users in product design and development, Chery is fostering a sense of ownership and loyalty among its customer base. This approach could lead to more personalized and user-centric products, setting a new standard for customer engagement in the industry.
