What's Happening?
Icelandair has launched its Saga Premium class on the Boeing 737 MAX 8, offering a service that sits between business and premium economy. The airline's Saga Premium class is designed to provide a comfortable
experience with features such as Aviointeriors Andromeda recliner seats, 13-inch seat back entertainment screens, and Viasat Wi-Fi. The pricing for Saga Premium is more comparable to premium economy, with roundtrip fares between North America and Europe starting around $1,000. The class also includes a free stopover in Iceland, making it an attractive option for travelers. The service includes a three-course meal on North America routes and a two-course meal on Europe routes, with a selection of Icelandic gins available.
Why It's Important?
The introduction of Saga Premium class by Icelandair offers a new option for travelers seeking a balance between comfort and cost. This move could influence the competitive landscape of transatlantic flights, particularly for those looking for premium services without the high costs of traditional business class. The ability to book one-way fares with a stopover in Iceland adds a unique travel experience, potentially attracting more tourists to Iceland. This could benefit the country's tourism industry and provide travelers with more flexible and affordable travel options.
What's Next?
As Icelandair continues to modernize its fleet and expand its offerings, the airline may see increased competition from other carriers looking to offer similar services. The success of Saga Premium could lead to further enhancements in the airline's service offerings and potentially influence other airlines to reevaluate their pricing and service structures. Travelers may also see more promotional offers and partnerships as Icelandair seeks to capitalize on its unique positioning in the market.
