What is the story about?
What's Happening?
Wyndham Hotels & Resorts has launched Dazzler Select, a new franchise brand targeting independent economy lifestyle hotels. The brand allows hotel owners to maintain their unique identity while benefiting from Wyndham's global resources, including its loyalty program and technology platforms. The first Dazzler Select property is the Magic Moment Resort & Kids Club in Kissimmee, Florida. This initiative aims to support the large number of independently owned economy hotels in the U.S., offering them a competitive edge in the market.
Why It's Important?
The introduction of Dazzler Select reflects Wyndham's strategic move to capture a significant share of the economy lifestyle hotel segment. By providing independent hoteliers with access to its extensive resources, Wyndham enhances their ability to compete in a crowded market. This initiative supports the trend towards personalized, boutique-style accommodations that appeal to modern travelers seeking unique experiences. It also highlights the importance of flexibility and support in franchising, enabling small hotel owners to thrive while maintaining their distinct character.
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