What's Happening?
Depop, a fashion resale app, has launched a new styling and collaging tool called 'Outfits.' This feature allows users to create fashion collages with a moodboard-like interface, enabling them to design curated outfits to share with followers or inspire their next look. Users can select items to style, customize backgrounds, and adjust image placement. The tool also offers templates for layout guidance. All items in the collages are shoppable, and the app suggests alternatives if specific items sell out.
Why It's Important?
The introduction of the 'Outfits' feature is significant as it caters to the growing trend of fashion collaging among Gen Z users. By allowing users to share styled outfits on social media platforms like Pinterest and Instagram, Depop aims to increase engagement and drive sales. This strategic move aligns with the company's goal to appeal to younger demographics and enhance the shopping experience by providing creative ways to showcase products.
