What is the story about?
What's Happening?
NBC is developing a television game show based on the popular digital puzzle game Wordle, with Savannah Guthrie set to host. The show is being produced by Jimmy Fallon's company, Electric Hot Dog, in collaboration with The New York Times, which owns Wordle. The pilot will determine if the show will be picked up for a full series. Wordle, created by Josh Wardle, has been a significant digital revenue driver for The New York Times.
Why It's Important?
The adaptation of Wordle into a television format reflects the growing trend of digital games transitioning to traditional media. This move could expand Wordle's audience and enhance NBC's game show lineup, appealing to viewers who enjoy interactive and engaging content. It also highlights the potential for digital media properties to diversify and capitalize on their popularity through new platforms.
What's Next?
If successful, the Wordle game show could lead to further adaptations of digital games for television, influencing programming strategies across networks. The show's performance will be closely watched by industry stakeholders, as it may set a precedent for future digital-to-TV transitions. The outcome could also impact The New York Times' strategy in leveraging its digital assets.
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