Pandora Plans Major Expansion with New Maryland Distribution Center

What's Happening?

Pandora, the contemporary jewelry brand, is expanding its U.S. operations by relocating its Americas distribution center from Columbia, Maryland, to a new facility in Anne Arundel. This move will increase Pandora's distribution footprint by nearly 80 percent, with the new center offering 107,000 square feet of space. The facility is designed to support Pandora's omnichannel strategy, featuring advanced fulfillment capabilities to enhance operational efficiency across retail and e-commerce channels. Construction is set to begin this month, with the opening planned for the first half of 2026. The new center will be LEED Silver Certified, emphasizing energy efficiency and sustainable design.

Why It's Important?

Pandora's expansion in the U.S. market reflects its confidence in the region's growth potential. The new distribution center will bolster Pandora's ability to meet increasing demand, driven by robust in-store and online traffic. This strategic investment positions Pandora to capture further growth opportunities in North America, where it has seen significant revenue increases since 2020. The expansion is likely to create new jobs and enhance the company's operational capabilities, contributing to local economic development. Pandora's commitment to sustainability and employee wellbeing through the design of the new facility aligns with broader industry trends towards environmentally responsible and socially conscious business practices.

What's Next?

Pandora plans to grow its workforce at the new distribution center, assessing hiring needs to support expanded operations. The company will continue to focus on capturing market share in the U.S., where it has already doubled its business since 2020. As construction progresses, Pandora will implement advanced warehouse and transport management systems to boost productivity and service efficiency. The expansion may prompt competitive responses from other jewelry brands seeking to strengthen their presence in the U.S. market. Pandora's ongoing success could influence industry standards for distribution and sustainability practices.