What's Happening?
CBS13, in partnership with United Way and various sponsors, has launched the 'Season of Giving' initiative aimed at supporting individuals in need during the winter season. This initiative involves collecting donations over several weeks, which are then
distributed to those requiring assistance. The campaign is part of a broader effort to engage the community in charitable activities, encouraging people to contribute to the welfare of others. Kevin, a representative from CBS13, is actively involved in the live coverage of the event, highlighting the collaborative efforts and the impact of the donations collected.
Why It's Important?
The 'Season of Giving' initiative is significant as it addresses the needs of vulnerable populations during the winter months, a time when many face increased hardships. By partnering with United Way, CBS13 leverages its platform to raise awareness and mobilize resources for charitable causes. This collaboration not only provides immediate relief to those in need but also fosters a sense of community and shared responsibility. The initiative underscores the role of media and non-profit organizations in driving social change and supporting public welfare.
