Steve Coogan's Alan Partridge Returns with New Series on Mental Health

What's Happening?

Steve Coogan is bringing back his iconic character, Alan Partridge, in a new BBC One series titled 'How Are You?'. The series, which premiered on October 3, 2025, features Partridge exploring mental health issues in his characteristic, ego-driven style. Filming took place in Norfolk, a location closely associated with the character. Coogan, who plays Partridge, acknowledges the mixed reception the character receives in Norwich, where some locals embrace the character while others feel it trivializes the area's cultural history. The series marks Partridge's return after a fictional stint in Saudi Arabia following his sacking from the BBC.

Why It's Important?

The return of Alan Partridge highlights the enduring appeal of the character and the comedic exploration of serious topics like mental health. This series could influence public discourse on mental health by using humor to address complex issues, potentially reaching audiences who might not engage with traditional discussions. The mixed reception in Norwich underscores the cultural impact of fictional characters on real communities, reflecting broader societal debates about representation and cultural identity. The series also demonstrates the power of media to shape perceptions and conversations around sensitive topics.

What's Next?

As the series airs, it is likely to spark discussions about the portrayal of mental health in media. Stakeholders in mental health advocacy may respond to the series, either critiquing or praising its approach. The reception of the series could influence future programming decisions by the BBC and other networks regarding the treatment of mental health topics. Additionally, the show's success may lead to further projects featuring Alan Partridge, continuing to explore his impact on both fictional and real-world settings.

Beyond the Headlines

The series raises questions about the ethical responsibilities of media creators when addressing mental health. It highlights the balance between entertainment and sensitivity, particularly in comedy. The character's polarizing nature also reflects broader cultural tensions about regional identity and representation in media. As Partridge navigates these issues, the series may contribute to ongoing conversations about the role of satire in social commentary.