What's Happening?
Dreamscape Hospitality has announced the appointment of Lynsey Oles as Vice President of Digital Strategy. This move underscores the company's commitment to innovation and growth within its expanding national portfolio. Lynsey Oles brings over a decade of experience in hospitality digital marketing and eCommerce. Her previous roles include Senior Director of Digital and Marketing at Aimbridge Hospitality and leadership positions at Hilton, where she managed digital marketing strategies and key partner support. In her new role, Oles will lead digital strategy initiatives aimed at elevating hotel performance, strengthening brand presence, and enhancing guest engagement across Dreamscape's managed portfolio. This appointment is part of Dreamscape Hospitality's strategy to build a robust corporate team that supports hotels and owners with industry-leading expertise and resources.
Why It's Important?
The appointment of Lynsey Oles as Vice President of Digital Strategy is significant for Dreamscape Hospitality as it seeks to enhance its competitive edge in the hospitality industry. By focusing on digital strategy, the company aims to improve hotel performance and guest engagement, which are critical factors in the highly competitive hospitality market. This move could lead to increased customer satisfaction and loyalty, ultimately driving revenue growth. Additionally, Oles' extensive experience in digital marketing and eCommerce positions Dreamscape to better navigate the evolving digital landscape, ensuring that the company remains at the forefront of industry trends and technological advancements.
