What's Happening?
UN Tourism has partnered with UMusic Hospitality & Lifestyle and the Center for Music Ecosystems to leverage music tourism as a driver of economic development. Announced during the UN Tourism General Assembly
in Riyadh, the partnership aims to position creative industries as transformative forces for growth and community empowerment. The collaboration will focus on high-growth-potential economies, utilizing music as a path to entrepreneurship and job creation. The initiative seeks to amplify the role of music tourism, which is projected to reach $267 billion by 2030.
Why It's Important?
This partnership highlights the potential of music tourism to significantly impact economic growth and job creation, particularly in emerging markets. By integrating music and tourism, the initiative aims to unlock innovation and strengthen local capacities, contributing to sustainable development. The collaboration underscores the importance of creative industries in driving economic mobility and cultural exchange, offering new opportunities for communities worldwide. It also reflects a growing recognition of the arts as vital components of economic strategy.
What's Next?
The partnership will involve issuing reports to expand on the potential of music tourism, with UMHL developing hotels and creative hubs globally. This will support UN Tourism stakeholders in optimizing policies and investments to expand music tourism. The initiative is expected to generate new data and evidence to position music tourism as a key driver of local economic development.
