What's Happening?
CBS Mornings has launched a series of exclusive deals available through their platform, CBSdeals.com. These deals are designed to provide viewers with access to items that could become essential in their daily
lives. The initiative is part of CBS's strategy to engage viewers by offering tangible benefits through their programming. CBS earns commissions on purchases made through the site, indicating a commercial partnership model that benefits both the network and its audience.
Why It's Important?
The introduction of CBS Mornings Deals highlights a growing trend in media where networks are diversifying their revenue streams beyond traditional advertising. By offering exclusive deals, CBS is tapping into the e-commerce market, which has seen significant growth, especially post-pandemic. This approach not only enhances viewer engagement but also provides CBS with a direct line to consumer spending, potentially increasing their market influence. For consumers, it offers a convenient way to access curated products, potentially driving loyalty to the CBS brand.
