What's Happening?
Hotel Glorieta, a new leisure resort located on a hilltop above downtown Santa Fe, is officially opening on October 25, 2025. The 128-room property, formerly The Lodge at Santa Fe, has been reimagined
to reflect a modern interpretation of Santa Fe style. Owned by Bullwhip Capital and JMI Realty, the hotel features public spaces inspired by Santa Fe's landscape and culture, including a music venue, bar and lounge, outdoor pool, and direct access to BLM land. The interior design, led by French & French Interiors, incorporates warm wood tones and contemporary silhouettes, creating a vibrant destination for guests.
Why It's Important?
The opening of Hotel Glorieta marks a significant addition to Santa Fe's hospitality landscape, offering a unique blend of leisure, cultural, wellness, and culinary experiences. By integrating elements of Santa Fe's rich history and artistic roots, the hotel aims to foster community and connection among guests. This approach not only enhances the guest experience but also supports the local economy by attracting tourists to the area. The hotel's focus on cultural vibrancy and community-oriented spirit aligns with the growing trend of experiential travel, where travelers seek authentic and immersive experiences.
What's Next?
Hotel Glorieta plans to introduce a full-service restaurant and community programming such as fireside history and stargazing chats, further connecting travelers to Santa Fe's cultural and natural landscape. The hotel also offers a variety of indoor and outdoor venues for events, including weddings and meetings, providing additional opportunities for community engagement and tourism growth.











